Why integrating your ERP and CRM systems is a good idea

In a world where business – and particularly sales and marketing – is increasingly being driven by intense personalisation and customisation, having easy access to critical information about your customers and prospects is key. This is why many businesses rely on Customer Relationship Management (CRM) software to hold valuable data about their customer base. While […]

Why integrating your ERP and CRM systems is a good idea Read More »